Sending business newsletters to your leads and customers is one of the most important email marketing tools at your disposal, but it can also be one of the hardest to get right.
On the one hand, a well-thought-out business newsletter can form a meaningful connection between you and your audience. On the other hand, when done poorly, a newsletter can alienate you from your customers and land you on the fast-track towards the spam folder.
Simply not using email in your content marketing strategy isn’t usually an option - although there are exceptions - so to help you maximize the effectiveness of your company’s newsletter, and ensure you dodge the pitfalls of those who’ve come before you, here’s a list of 9 Common Mistakes You Should Avoid in Your Newsletters: