Outbound gets a bad rap. Since inbound took off in the 21st century, advocates of older sales techniques like cold calls and direct mail have been the butt of their fair share of “dinosaur” jokes.
But if you look a little closer, you’ll see that even inbound giants like HubSpot — remember, CEO Brian Halligan coined the term “inbound marketing” — are using a combined inbound and outbound sales approach. Each method has its advantages, but the truth is that together they’re usually more than the sum of their parts.
Let’s talk about why.