Setting the right marketing goals and objectives for your company is one of the most important steps you can take to drive your company towards success. Whenever you’re coming up with an inbound marketing strategy or plan, you want to set goals that will help you successfully execute those plans and strategies.
However, believe it or not, there is actually a right and wrong way to set goals. If you find that your company is having a hard time meeting some of your goals, you might want to re-evaluate the goals you’ve set and how you’re setting them.
Maybe you have big hopes for your company but aren’t sure how to realize them. Your company could be moving in the right direction, but the goals you’ve set don’t necessarily support where your company is going. You want to set SMART goals that will be challenging, but achievable for your company.