Someone has just downloaded one of your content offers by filling out a contact form on your website. They seem like a great fit for your company’s service — which you know because your CRM has tracked their activity on your website — and you think it’s time to initiate that crucial first contact.
But when’s the best time to do that? They’ve only been interested in your site for the last week or so, and you don’t want to play your hand too soon (or too late) and risk losing their interest. It’s not like you can read their mind and predict exactly when you should start your lead follow-up process, so you have to make an educated guess and hope for the best, right?
Thankfully, the lead management process isn’t quite that black-and-white. Yes, we can’t read the minds of our audience, and yes, there is some degree of “educated guessing” involved, but that’s far from the end of it. To help you curate a sustainable lead nurturing strategy, we’ve compiled some simple, actionable tips for you.