Happy customers are the secret to your company’s growth and success. There has been a move in customer behavior recently and it’s becoming more and more difficult to keep customers satisfied. With your customers holding all of the power, you have to develop a new approach to customer service and satisfaction
The inbound methodology has always incorporated the customer into its’ framework. However, customers are more important than ever when it comes to your company’s marketing strategy. It’s now essential to include your customer’s voice into the stories your brand is telling. Without that customer voice, it’s going to be harder to create a long-lasting relationship with your customers.