However, this end result is only possible by successfully moving customers through the sales pipeline. Succeeding in this task is practically impossible if you don’t have a well-structured sales pipeline and understand proper pipeline management. Thankfully, you can perfect this all-important process by educating yourself on HubSpot’s Pipeline and learning how to optimize your deal stages to meet these phases.
A good sales pipeline should, of course, correspond with steps in the customer’s purchasing journey. One example of a sales pipeline includes features like the following:
HubSpot offers some foundational or standard sales pipeline options, but this can be customized through HubSpot to better meet your team’s overall goals.
HubSpot features a standard sales pipeline and deal stages that can be customized for your specific goals. The default sales pipeline includes seven distinct deal stages that fall within the sales pipeline. They serve as “steps” in the building process toward a sale:
You can change or alter any of these stages to meet your brand’s needs. HubSpot gives you the freedom to make this system work for you. Customizing this makes sense if your sales pipeline flows a bit differently. For example, if you have a high volume of leads who become disqualified within the initial meeting, you could optimize your stages to qualify leads before the initial meeting to avoid wasting time with prospects who won’t qualify.