Many B2B brands choose to use LinkedIn over Facebook because they feel like they can find more business professionals through that platform. However, more people choose to spend their time browsing on Facebook than on LinkedIn. In fact, business decision makers spend a median 74% more time on Facebook than other Facebook users. That makes Facebook an excellent space to access B2B buyers.
Chances are, if a user is on LinkedIn, they are probably on Facebook too. Facebook has over 2 billion active users, while LinkedIn has about 500 million active users. The more people that use a social media marketing platform, the more eyeballs you’ll have on your ads and content.