The Market Veep Blog - Marketing Made Human

HubSpot & Shopify: Your E-Commerce Efficiency Guide

Written by Jennelle McGrath | June 18, 2024

Shopify, on the other hand, is widely considered the go-to solution for e-commerce.

But does HubSpot integrate with Shopify? It sure does, and the results are just as amazing as you suspect. We’ll explore the benefits of syncing your accounts and walk you through how to do it in a few easy steps.

Benefits of Shopify and HubSpot Integration

Whether you want to use the HubSpot sales set up to increase your Shopify sales or bridge the gap between your e-commerce and marketing efforts, integration is the way to go. Shopify integration with HubSpot offers the following benefits:

  • Automatically share historical data such as contacts, products, and orders between your HubSpot and Shopify.
  • New data syncs across both accounts in real time.
  • Use HubSpot to track Shopify orders at every level of your sales pipeline.
  • Use pre-created field mappings to track important e-Commerce sales metrics.
  • Access carts and order landing pages from your Shopify app with Feature Discovery Cards.
  • Use HubSpot’s automated workflows to create triggered marketing campaigns such as automated emails.

One of the other perks of HubSpot Shopify integration is that you can connect your accounts regardless of your subscription level on either platform. For example, you can connect a free HubSpot account to a Basic, Standard, or Advanced Shopify account to get a feel for whether it’s the right solution for you.