The Market Veep Blog - Marketing Made Human

Facebook Bidding Strategies for Beginners | Market Veep

Written by Sam Meza | January 6, 2020

We all dream of a limitless marketing budget, but the reality is that securing those sought after dollars can be an uphill battle.

Being able to prove the return on investment of your digital ad spend will not only help you meet your goals but will also help you secure that sweet budget dough in the future.

Before we get into Facebook bidding strategies, let’s take a quick look at the basic Facebook KPIs that are related to ad spend.