Selling during or after a crisis is all about the tone you set. If you’re using the crisis as something you can monetize, you’re going in the wrong direction and will do more harm to your brand than if you hadn’t done anything at all. But if you’re positioning your sales team as helpers, and equipping them with the tools they need to provide solutions, then you already have the basis for a resilient disaster recovery plan
That’s exactly what you need, too; a plan focused around disaster recovery for business. It’s this plan that will act as the basis for all of your sales goals in 2020 (and beyond), so it’s important that you get it right. To help you on your way, we’ve outlined four of the steps you’ll need to cover as you prioritize your disaster recovery for business efforts.