According to 2016 numbers, entrepreneurs launch 550,000 new businesses every month. That’s a lot of competition. Marketing a brand new company in such a sea of startups can feel like shouting over the sturm and drang of a 100-piece symphony orchestra. On top of that, you’re going toe to toe with established category leaders and their well-oiled marketing machines.
But don’t let the breadth of the field overwhelm you. There are plenty of ways to cut through the noise and reach your target audience without breaking the bank. You’ve just got to do things a little differently.
Digital marketing for startups is all about finding cost-effective ways to scale valuable messages from a small team. You won’t win on budget and resources alone, but luckily, you’re not trying to.
None of these are prohibitively expensive. Online marketing for startups is far cheaper than print or traditional marketing, and more effective too. Research has shown that digital content marketing costs 62% less than conventional channels for nearly 3x the leads. It’s no wonder why 9 in 10 businesses used content marketing in 2018 (86% of B2C and 91% of B2B companies, to be specific).
So where do you start?