Whether you’re choosing a campaign objective or determining the best Facebook KPIs, one of the most essential Facebook best practices is to use the proper verbiage. When you use the right Facebook terms and definitions, you’ll be able to better communicate what your ads do, what their goals are, and how you’re monitoring and tracking their progress.
This is the unique identification number associated with your Facebook ad account.
Ad set delivery tells you whether your ads are active, inactive, pending approval, warning (limited delivery), or error (not running due to unresolved issue).
Facebook’s algorithm interprets a massive amount of data from user demographics and behaviors in order to perform a particular function, such as determining who to show ads to.
This is the total cost spent on your ads, campaigns, or ad sets, depending on what level of reporting you are looking at.