Brick and mortar business isn’t going down without a fight.
COVID-19 has many companies stuck between a brick and a hard place. What can you do when your industry has been deemed “non-essential,” but relies on in-store foot traffic to stay afloat? Large corporations are losing fortunes, sure, but the small businesses are suffering even more. Many local shops, restaurants, and family-run, single-location stores simply don’t have a war chest capable of waiting for this crisis to come to an end.
Even essential businesses are starting to feel the heat. Some experts are saying it may be time for grocery stores to ban customers from coming inside. We’ve got a ways to go before things return to normal. So, what are brick and mortar proprietors doing? In a few words, they’re getting creative and adapting as best they can.
We’ve done some digging and put together a few examples of business adaptations that showcase the way the market has transformed for COVID-19. Some of these might be strategies worth exploring (if you haven’t yet) for your brick and mortar business. Let’s take a look.