LinkedIn is a lot more than an address book of business connections - it’s one of the most popular social media sites in the world. Not only is it a wonderful place to find and nurture leads for your company, but it’s also one of the best marketing platforms around. Is your business using LinkedIn to its full potential? Here are 5 Ways to Dominate LinkedIn Marketing:
The biggest indicator that your company is an absolute superpower is how it presents itself. As with any online social media environment, LinkedIn is constantly tweaking its design and optimizing its user experience. Make sure you stay abreast with all the changes, and stay current with online style trends.
You won’t just look flashy; you’ll look informed and active. The last thing you want to do is alienate potential customers by appearing archaic and outmoded in the online arena.