To succeed in dispensary marketing, you’ve gotta roll with the punches.
On the one hand, cannabis is legal in the state where your business is set up. On the other, the U.S. Government still treats the plant as a “Schedule 1 Drug” on par with heroin (as of January 2020). Yes — even in legal markets, federal regulations are stacked against the marketing, advertising, and sale of cannabis. This might make you feel like you’re marketing with one hand.
Enter the lesson of all-time tough guy Götz von Berlichingen, AKA “Götz of the Iron Hand” (1480-1562). When life takes away your hand, you make a new one:
Yeah, baby! Götz was an infamous German knight who lost his right hand to a cannonball at age 23, then quickly replaced it with a mechanical iron hand. He kept fighting in the military for more than 40 years, retired, and died at the ripe old age of 82, a decorated war hero. Now that’s how you play the hand you’re dealt. Cannabis marketers take note!