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Common Mistakes Scaling Startups Should Avoid | Market Veep

Written by Bill Viau | October 31, 2019

In his book Future Shock (1970), Alving Toffler coined the term “overchoice.” He needed a word to describe the difficulty we have making decisions when there are too many options.

Scaling a startup is a recipe for decision-making overload. Think about all the business dimensions that hang in the balance over a maze of possible pathways forward:

  • Customer acquisition
  • Product/market fit
  • Team building
  • Fundraising
  • Business model