Building your brand’s story around charitable work is how companies like Toms, DIFF Eyewear, Love Your Melon, and PuraVida bracelets have become increasingly successful.
Each brand is dedicated to giving back to the world through their customer’s purchases. As each business has expanded, they have continued to partner with more charities to spread their outreach and products.
Donating and giving back is not only beneficial to the individual causes, but also to the brands supporting those causes. By appealing to the emotions of their customer base, these brands have been able to increase their popularity and profit.
Not only do customers receive a product, but they also are able to feel like their purchase is making a difference. Your customers will feel more satisfied when they know that a portion of what they spent is going to a good cause.