The Short and Sweet of Twitter Marketing Strategies

What Does it Do?

Twitter’s strong suit is its concise, up-to-date information delivery. The slim character limit is especially ideal for SMS-based updates. Furthermore, it's available even to those few of us without smartphones. Its system of hashtags make sorting posts a cinch, while Twitter handles (stylized, concise usernames) blur the line between micro-blogging and instant messaging in an ingenious way. 

If you want breaking news delivered to your device without having to scan through an entire op-ed on the subject, Twitter will sum the event up for you. If you want to speak directly to another user but have the content of your exchange available to the public, direct-messaging by including a user’s twitter handle in your message will accomplish just that.

There are tons of novel ways to develop and implement Twitter marketing strategies. In addition, new features are changing them up all the time.

Each user can customize their own profile in a similar fashion to Facebook. You’re able to change your profile picture, cover photo, and theme color, adding a bit of artistic flair to your personal twitter feed.

For businesses and marketers looking to connect with customers quickly and efficiently, there’s no better tool. Targeting your posts becomes incredibly easy with hashtags, especially branded hashtags, enabling millions of people to search for your niche content specifically.

Terms You Should Know

• Tweet - Micro-blogs or status updates posted on Twitter. Super-condensed, ultra-targeted, perfect for short-and-sweet marketing strategies.
  
• Hashtag - a way of filtering content based on the ideas in a tweet, preceded by a pound sign.
  Example:
  
  • @Brkfstlover89: Man, I love me a hearty breakfast! #eggsandbacon
    • In this case, the hashtag denotes that this post is about eggs and bacon, despite it never being mentioned in the tweet.
  • @BreakFastCo: Rise and Shine! Here’s #whatsforbreakfast at our bakery:
    • The hashtag is cleverly worked into this tweet’s message for a more direct approach to categorizing the topic.
      
• Twitter Handle - The username of a specific Twitter user. Preceded by an ‘@’ symbol.
  Example:
  • @Brkfstlover89: Everyone check out these amazing muffins from
        @BreakFastCo!
    • In this case, Brkfstlover89 posted a tweet that @BreakFastCo will be notified of, since they mentioned their Twitter Handle.
      
  • BreakFastCo: We’re glad you like our work! Enjoy! @Brkfstlover89
    • This tweet, stylized as a direct response to the previous Twitter user, is a great way to personalize your responses to customers.
      
• Retweet - A specific tweet that resonated so well with a reader that they decided to feature it on their own Twitter feed. Extremely similar to a post share on Facebook or LinkedIn.
  
• Follower - A Twitter user who’s decided to subscribe to your tweets. Essentially the same as someone following your business on Facebook, or liking your community page.
  
• Following - Someone you have chosen to receive updates from whenever they post a new tweet.